10 Simple Website Design Tricks
We have all had the unpleasant experience of landing on a poorly designed web page.
There's something unsettling – and frankly, even amateur – about a sloppy font or lagging homepage. Experiencing a pain point when navigating a site makes us uncomfortable in sometimes subtle, sometimes obvious ways. From the perspective of a buyer, it gives reason to doubt the credibility and quality of the brand.
What is the goal of a website?
The goal of web design should be to tell the story of the site (your story) and present it in the most seamless and intuitive way possible. If you have a lot of pages to display, site architecture becomes an important consideration because, in order to tell the story of your site in a seamless way, the visitor needs to be able to navigate across pages without getting stuck.
A well-designed website should be:
· Minimalist, with bold font
· Arranged with a clear site architecture
· Full of valuable content
As with most things in life, seeing out the principles of simplicity is harder than it sounds. User experience has become one of the most important touch points in digital marketing because the way a visitor feels about your site is going to influence their level of trust in your brand and the likelihood of them making a purchase. The truth is that web design is a complex mix of aesthetics and functionality, and when ambitious business owners create websites that are packed with videos and pop-ups they are actively dissuading visitors from signing up for a newsletter or purchasing a product. Messing or unconsidered web design is bad marketing!
Rely on the KISS Approach
The KISS approach stands for keep it simple stupid. It applies to literally every site on the web, no matter whether you run a site about your favourite Star Wars character or you have a large e-commerce store targeting international customers.
Here are 10 tips based on the KISS approach that will keep your site looking great and running smooth:
1. Use a Hero Image on the homepage.
2. Put in a hamburger menu if your site has a lot of pages (or make a drop down menu with core pages that link out to others).
3. Have a blog and post regularly.
4. Avoid the ‘thin content’ issue by fleshing out copy on all your pages.
5. Set-up a mailing list for a newsletter.
7. Incorporate customer testimonials on the homepage.
8. Display publications where you have been mentioned on the homepage.
9. Use large, thick font that draws the eye of a mobile user.
10. Only put on your site what is absolutely necessary (let your products/services speak for themselves!)
The Perfect Site Combines Visual Content with Seamless Navigation
As web experience becomes more interactive and visual, creating a static site is like shooting yourself in the foot. The same could be said for sites that are too dynamic. In both cases they will turn customers away. Visitors will land and poke around for a little bit but will either get bored or overwhelmed. Striking a balance between visually stimulating content and smooth navigation is tricky, and each site requires a different approach. Consider these 10 tips a starting point on the road to a more effective site!