Brighton SEO 2018
On Friday 28th of September, we had the opportunity to venture down to Brighton to attend the world renowned SEO conference, Brighton SEO. Brighton SEO is a search marketing conference which encompasses various talks and training throughout the event which brings together some of the best speakers in the world in terms of SEO and search marketing practices.
We found it difficult to decide what talks to attend being that there were so many beneficial and informative conferences going on albeit we whittled it down to:
· Content strategy
· SEO Tools
· Link Building
· Ranking Factors
· Keynote Speech with Rand Fishkin
Matt explained the power of strategy and how recycling optimised content can help digital marketing efforts socially and on a user session front. How to steer users onto a specific website using segments of infographics to gain interest and how to further provide informative and educational content.
Meg further explained the importance of content strategy by reiterating the consideration of user experience and user interface when bridging the gap between content marketing and technical SEO. It was great to see one of our clients Eureka! Museum used in Meg’s presentation alongside the great website development delivered by Rubber Cheese.
Christoph C Cemper
If you think you know all the free tools worth using it is worth checking your list against the Top 20 Free SEO Tools Christoph C Cemper, CEO of LinkResearchTools, uses. Presenting and informative and knowledgeable presentation we found some little gems we’re trying out alongside our existing software. Watch this space for endorsements at a future date!
Grant Simmons from Homes.com entertained with his ‘Batman SEO Toolkit’ presentation combining useful, practical insights alongside a fast-paced entertaining style. We learnt a few tricks and remained interested throughout all 128 slides (gulp!)
Laura Hogan Director of Search at Ricemedia explored the idea of using competitors’ efforts to gain free links back to your / a client website:
· Broken link building (find 404 back links and request to link to your client’s website)
· Hash tag search to gain market insight
· Backlink analysis – Gap Analysis on SEMrush
· Reverse image search – download info graphics and images from competitors’ websites and reverse image search to find where these are referenced. Reach out to these sites to cover more content from you!
Svetlana Stankovic & Bjorn Beth from Searchmetrics provided drilled down metrics on different industry sectors and the relevancy of different ranking measurements can be weighted more in one sector than another. Subtle differences in data can then influence the best optimization techniques to influence ranking.
Our key takeaways from this session were:
User centric digital strategy
Internal linking is very important (not to be under-valued)
Think large – do not focus only on small portions of a website
Marie went into detail to explain the impact of Google’s algorithm update rolled out on 1st August 2018, commonly referred to as the Medic Update, and that E.A.T (Expertise, Authoritativeness, Trust) is considered more than ever when ranking websites on Google. Ensuring articles have lots of useful information and are written and referenced by an authoritative author is just one way to help ‘beef up’ EAT to help rankings.
Keynote Speech with Rand Fishkin
Rand Fishkin mentioned the increasing importance of making organic the centre of a strategy. Setting out how the SERP has changed and continues to at pace, there has never been a more important time to claim ownership of all your online content.
Watch Rand Fiskin’s Keynote Speech:
In conclusion, we came away with plenty of useful information and objectives to further enhance our client’s online performance. To stay ahead in an increasingly competitive market it has never been more important to embrace new learning, evolution and have forward thinking team members in your organisation.