When it comes to shopping feed optimization there are three front end factors that are essential to focus on in order to maintain a well optimized feed.
A study released by the content management firm Salsify found that up to 88% of shoppers considered the quality of product content to factor heavily in their choice whether or not to buy. That’s a big percentage, and it translates to a huge amount of conversions that you could be missing out on if your Google product feed is not up to snuff. Read on to find out three product feed optimization essentials that will help you stand out from the pack.
If you don’t have much time to monitor your Google Shopping Campaigns, at least be sure to optimise these three areas.
Three examples of how Google Shopping Campaigns can do wonders for your business.
It is not uncommon to see digital marketing agencies offer PPC services for Google Ads – and Google Ads alone. The striking thing about this is that it ignores Bing Ads, a paid search platform that can rival Google for ROI despite reaching a decidedly smaller market. Before you write it off because of it’s small reach, remember that these are users who you cannot reach on Google!
Very recently, Google announced changes to it’s landmark advertising platform, Google Adwords. For those of us in the digital marketing space, you have probably noticed incremental modifications over the years as the search giant has been optimising their platform for mobile. It is all in preparation for the mobile-first index, which has been rolling out slowly over the past year.
If you’re new to the SEO game, you may be wondering what link building is and, most importantly, why we have to do it. Link building is the practice of adding links to external sites into the content of your own website and, in the opposite direction, securing links back to your site in other locations on the web.