Some of us might remember the days when a keyword itself actually dictated search rankings. Early SEO crawlers were not sophisticated enough to take context into account, and thus, the infamous “content farm” style of writing was born. Then in 2013, Google launched Hummingbird, and things changed forever.
Tracking codes like Google Analytics help you know how visitors navigate through your site. Here is a rundown of what Google Analytics code is and how to install it into Wordpress, Wix, Magento, and Shopify.