If you don’t have much time to monitor your Google Shopping Campaigns, at least be sure to optimise these three areas.
We know that Google is always experimenting and testing new features in search results. Read about Google’s latest idea – sports games comments in SERPS.
Three examples of how Google Shopping Campaigns can do wonders for your business.
Advertising in Essex just got a whole lot easier. With Google Ads Smart Campaigns, business owners in Essex should feel confident and excited about this simple and intelligent tool designed with local search in mind. Why? For two main reasons…
Consumers today have high expectations. They expect to see ads that are relevant to their needs and help them shop faster. According to research from Google, a whopping 91% of mobile users will purchase from an ad that they deem relevant to their needs.
Pay per click advertising is a great way to increase brand recognition and bring new customers into your sales funnel. But anyone with experience in PPC knows that, even though the outcomes are relatively clear, the sheer number of tracking metrics available to you can mire a campaign in obscurity.
Very recently, Google announced changes to it’s landmark advertising platform, Google Adwords. For those of us in the digital marketing space, you have probably noticed incremental modifications over the years as the search giant has been optimising their platform for mobile. It is all in preparation for the mobile-first index, which has been rolling out slowly over the past year.