A Deeper Look at Optimising Your Product Feed for Google Shopping
When it comes to shopping feed optimization there are three front end factors that are essential to focus on in order to maintain a well optimized feed.
3 Google Product Feed Optimisation Tactics
A study released by the content management firm Salsify found that up to 88% of shoppers considered the quality of product content to factor heavily in their choice whether or not to buy. That’s a big percentage, and it translates to a huge amount of conversions that you could be missing out on if your Google product feed is not up to snuff. Read on to find out three product feed optimization essentials that will help you stand out from the pack.
Tips for Optimizing Keywords in the Post-Hummingbird Era
Some of us might remember the days when a keyword itself actually dictated search rankings. Early SEO crawlers were not sophisticated enough to take context into account, and thus, the infamous “content farm” style of writing was born. Then in 2013, Google launched Hummingbird, and things changed forever.
The Changing Face Of The SERP
Not long ago, users who entered a query into a search engine were rewarded with a simple list of ten blue links in the search engine results page (SERP)….those days are gone.
The Rise in Importance of Voice Search
The key to developing stand-out SEO strategy is being able to account for future developments and trends. And one of the most game-changing developments in SEO so far is voice search…
A Simple Guide To Event Tracking For WordPress (Without Using Tag Manager!)
Does the thought of adding Google Tracking code boggle your mind? Never fear, we are here to help!
The Key Components To A Successful Google Ads Shopping Campaign
Want to know which key components you need to run successful Google Ads Shopping Campaigns? Look no further!
How to Increase the Lifetime Value of Content
Increasing the lifetime value of your content is a tried and true online marketing technique. But it is a little counterintuitive at first…
3 Pillars Of An Optimised Google Shopping Campaign
If you don’t have much time to monitor your Google Shopping Campaigns, at least be sure to optimise these three areas.
Google Ads Shopping Campaigns: Do’s and Dont’s
Google recently launched a re-branding of their advertisement platform, and it came with some exciting new features for shopping campaigns. Read more about the Do’s and Don’ts you should be aware of when moving to Google Ads