When it comes to shopping feed optimization there are three front end factors that are essential to focus on in order to maintain a well optimized feed.
A study released by the content management firm Salsify found that up to 88% of shoppers considered the quality of product content to factor heavily in their choice whether or not to buy. That’s a big percentage, and it translates to a huge amount of conversions that you could be missing out on if your Google product feed is not up to snuff. Read on to find out three product feed optimization essentials that will help you stand out from the pack.
Some of us might remember the days when a keyword itself actually dictated search rankings. Early SEO crawlers were not sophisticated enough to take context into account, and thus, the infamous “content farm” style of writing was born. Then in 2013, Google launched Hummingbird, and things changed forever.
Want to know which key components you need to run successful Google Ads Shopping Campaigns? Look no further!
If you don’t have much time to monitor your Google Shopping Campaigns, at least be sure to optimise these three areas.