Climbing Trees’ survey reveals Essex’s most savvy MPs on social media
Today we launched a new report, which reveals the most-savvy MPs on social media in Essex and the results are fascinating.
We started our research by analysing MPs with the largest following. Topping the charts is the MP for Witham, Priti Patel, who has 51,463 followers! In second place is MP for Braintree, James Cleverly, with a total of 40,634 followers and in third position is MP for Harlow, Robert Halfon, with 28,375 followers. At the bottom of the pack with just 1,231 followers is MP for Southend West, David Amess, although the MP for Basildon and Billericay, Mark Baron, and the MP for Rayleigh and Wickford, Mark Francois, are yet to open a Twitter account.
We also investigated MPs with the largest ‘fake followers’; here we used the recently-launched Sparktoro Fake Follower audit tool, which demonstrated some interesting results. The MP with the most fake followers was Robert Halfon MP with 27.1% of all his followers believed to be fake. In second place was MP for Rochford and Southend East, James Duddridge MP, with 20.4% of fake followers, followed by MP for Saffron Walden, Kemi Badenoch, with 19.6%.
What is a ‘fake follower’?
The Sparktoro tool defines ‘fake followers’ as accounts that are unreachable and will not see the account’s tweets (either because they’re spam, bots, propaganda, etc. or because they’re no longer active on Twitter).
Who’s the biggest tweeter?
Our team also studied the biggest tweeters on Twitter. In first place with 48,267 tweets was Robert Halfon MP, in second place was MP for Colchester, Will Quince, with 30,030 tweets and in third place with 24,344 tweets was James Cleverly MP. The MP with the least tweets was MP for Maldon, John Whittingdale, with just 159 tweets.
Naturally, we didn’t want to just see who was sending the most tweets, we also wanted to take a look at MPs who were successfully engaging with their followers. Again, we were supported by Sparktoro to analyse levels of engagement. The highest engagement score went to Will Quince MP (87%), followed by Priti Patel MP (85%) and James Duddridge MP (82%). The least engaging tweets were issued by MP for Castle Point, Rebecca Harris, who only scored 14% for engagement.
Why is this research vital?
Alex Holliman, Managing Director, Climbing Trees believes it’s crucial to see how MPs communicate with constituents online. He says: “Social media has become a very democratic and speedy way for citizens to engage with their MP, that’s why we wanted to conduct a survey to see how our local MPs were utilising social media.”
He continued: “The findings have been very interesting. I would encourage everyone to check out their local MP online and feel empowered to communicate directly to get their voice heard.”