Adam Graham - Gray Matters

Episode 10 'Choosing an Agency' Season 2

Published on September 12, 2022 by Alex Holliman

This episode features Adam Graham from Gray Matters – a business development consultancy for agencies. 

Adam talked about how clients should respond to speculative approaches, how to innovate the pitch process to find your perfect partner, and why you should be maintaining relationships with multiple agencies (not just your current agency!). 

Adam also shared why he believed sales, PR and marketing must work together for ultimate success, how clients can get the best work, check an agency’s reputation, and gave further tips on how to determine if an agency is a good fit. 

Listen to it now on or your usual podcast streaming platform.