Google Will Now Show Your Comments On Sports Games
We know that Google is always experimenting and testing new features in search results. The core of the companies vision is to sort and present all of the information in their index to the public in the most accurate way, and search behaviour is changing rapidly, with mobile and voice search the leading indicators that search is becoming more engagement-oriented. Against this backdrop, it’s only natural for Google to adapt their algorithms to keep up.
But while a close observer of search trends is probably not surprised to see the rise rich snippets and the knowledge graph take up more real estate in results pages in recent years, practically no one could have predicted a recent experiment from the search giants: the option for users to leave comments on sports games in Google search.
What Is It All About?
That’s right – you can now express the utter joy or abject misery at your team's performance on the weekend right in Google itself. Curious to leave a comment? From the Google homepage, all you need to do is search for the match you want to comment on, click more in the overview box, select comments → ‘Add public comment’, and comment away.
Though it has not been fully rolled out yet, we expect the comment section to function a lot like a Twitter feed or Facebook live comment section – comments will appear (probably time-logged) in a dedicated comment section corresponding to the match, allowing users to respond to each other and get to the bottom of why their team won or lost.
There is also the option to delete comments, which is bound to come in handy for those who get caught up in the moment. You can also be sure that Google’s spam team will be on hand to delete comments. If you’ve ever seen a comment feed for a live stream of a football match, you will know how busy they will be!
The Rise of the Comment Section
As you may be aware, the comment section is not an entirely new feature of Google search results. Users have the ability to comment in Google Maps and select other search results, as Google explores ways to create more engagement around mobile and voice-assist searches. The fact that comment sections have worked a charm in other search verticals is probably why Google is trying it out in other areas.
They know better than anyone that search trends are continually uprooted as new generations emerge with new orientations to the internet, and as technological innovation makes it cheaper and easier to integrate the internet more deeply into our every day lives. Google wants to move from being an index of knowledge to a repository, tool, or platform of sorts – one that crystallizes our interest, thoughts, and behaviours for us and helps connect us to the things we need, make better decisions, and now share our reactions to sporting events as they happen.