Anorak Living

Brief

Outdoor lifestyle and homeware company Anorak were facing challenges with their Google Ads campaigns, some of which had a rather poor return on investment. Wanting to increase their return on investment, they contacted Climbing Trees. They were looking for an agency that could understand their brand. They would need to produce a campaign concept in line with the brand while generating substantial direct sales. As a company that puts clients first, Climbing Trees took the time to understand Anorak and researched what was popular and selling well so as to come up with a feasible plan.

The solution offered by Climbing Trees was a clear annual plan in which Climbing Trees took over the management of Anorak’s Google and Bing ads. Due to Climbing Trees’ services, Anorak’s sales increased by nearly half.

Delivery

After taking time to understand the business, what lines were selling well, which lines’ designs were popular, future plans, Anorak’s margins and factors like seasonality and competition, Climbing Trees devised an annual plan.

Acknowledging that a ‘one-size-fits-all’ approach does not always match a business’ needs, Climbing Trees tailored the solution to the business and its needs collaboratively with Anorak. At every stage of the process, Anorak was kept in the loop with transparent and clear communication. This allowed for Anorak to be fully aware of what was happening and provide feedback at each step of the way.

Climbing Trees was put in charge of Anorak’s Google and Bing ads. We undertook a comprehensive keyword research project, analysed the data quality within their product feed for Google Merchant Centre in detail and worked on building a new structure within their account.

The Climbing Trees accounts manager was constantly on hand and willing to offer advice and recommendations to improve account performance. There were also monthly activity reports, which were described by Anorak as ‘clear, concise and well structured’.

Revenue Increase

49%

Outcome

Following the collaboration with Climbing Trees, Anorak’s sales increased by 49%, which makes a huge different in their market.

Moreover, this initial project turned into a long-term working relationship between Climbing Trees and Anorak. The director of Anorak said it was ‘an easy decision to choose Climbing Trees’ upon experiencing our expertise in PPC. He praised our solid understanding of PPC and ability to put together flexible and tailored proposals based on tangible KPIs, as well as the team’s can-do attitude.

Overall, the campaign was a great success, as shown by the sales increase. Climbing Trees succeeded in creating a well-made, flexible, tailored, transparent and successful sales growth plan based on Google and Bing advertisements.

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