Kenward & Son Microsites
Kenward & Son's existing website works well for basic search terms, but they wanted to increase the organic search emphasis on the locations of each of their retail showrooms, as well as provide a better landing page experience for their PPC campaigns.
We tackled this by creating microsites for each of the locations: Greenford, Kingston and Yiewsley. Each of these sites is a single page, that contains unique body text, H1's, page titles, meta descriptions, images and alt tags. Each of these SEO elements were created by doing extensive keyword research on the most popular search terms regarding the locations and the services Kenward & Son offer.
The sites themselves were designed with PPC conversion in mind, and are now used for each of their localised Google Ads campaigns as the default landing page.
The work we provided to Kenward & Son boosted their rankings for both their main site and the microsites, as well as providing an excellent landing page experience for their localised PPC campaigns.
The organic rankings for “stone mason yiewsley", for example, now result in Kenward & Son dominating not just position 1 & 2 in Google, but also their Google My Business listing being shown.