Tracking Codes: Essential Tips on Google Analytics Code
Do you want to know how customers are interacting with your site?
If your answer is yes, then you need Google Analytics!
Google Analytics is free web-based software that tracks activity on your site. In order to benefit from it, you need to install the Analytics code into your site.
Here is some information about what the code is, and how to install it on WordPress, Wix, Magento, and Shopify.
What is the Google Analytics tracking code?
As Google tells us, the tracking code is a “snippet of Java script” that records and sends all activity on your site to the Analytics software.
How do I get a Google Analytics code into my site?
In order to install Google Analytics code, you start by signing up for the platform. Search for Google Analytics and use your Google email to signup for a personal account.
Once you plug your website in and fill out all the required information, you will be given a unique tracking code, or Tracking ID. This is what you need to paste into the homepage – but the way you integrate it depends on what type of web hosting platform you use.
Here is a rundown of how to set-up the code on five of the most common web hosting platforms.
Setting up Google Analytics Code in WordPress
In WordPress, one of the easiest ways to integrate Analytics code is by using MonsterInsights.
Step 1. Install MonsterInsights plugin to WordPress.
Step 2. On your homepage, take note of the new ‘Insights’ tab. Click on it and scroll down to ‘Settings’.
Step 3. In ‘Settings’, click on the blue button that reads ‘Authenticate with your Google account’.
Step 4. Sign in to your Google Account and allow MonsterInsights access to your data.
Step 5. Optimize your MonsterInsights profile with your website so that it can be tracked.
Setting up Google Analytics Code in Wix
In Wix, the process is a little more direct than WordPress. There are still a few steps involved, which go something like this …
Step 1. Sign in to Google Analytics and copy your tracking ID.
Step 2. Navigate to your Wix account and select ‘Marketing Integrations’ from the Dashboard.
Step 3. Click through the Google Analytics button, and hit the ‘Go For It’ tab.
Step 4. You will see a space for your unique code. Paste it in!
Step 5. Be sure to select ‘IP anonymization’, otherwise Google will automatically start saving the IP addresses of your site visitors.
Setting up Google Analytics Code In Magento
Magento is one of the most powerful and multidimensional ecommerce platforms out there. As you can imagine, understanding how customers find and navigate through your ecommerce store is super important, and Magento offers page view tracking and e-commerce tracking for this exact purpose.
To install it, follow this three step process:
Step 1. Signin and copy the code from your Analytics profile.
Step 2. Navigate to Magento Admin Panel, and click through Systems–>Configurations–>Sales–>Google API.
Step 3. In the Google API section, you need to Enable the tracking function and paste the code into the blank space provided.
Setting up Google Analytics Code In Shopify
Shopify is another powerful e-commerce web hosting platform for small and medium-sized business owners. To install your tracking code, you need to follow through with these steps
Step 1. Copy your Google Analytics code from your profile.
Step 2. Open Shopify and navigate to ‘Settings’.
Step 3. You will be prompted with a blank space. This is where you paste the code.
Step 4. Go back to Google Analytics and select ‘Admin → select your account → View Settings → Turn ‘Ecommerce Settings’ ON → Save.
Your site is now being tracked!
Analytics is a key part of any online marketing strategy, and hopefully these sign-up steps help you integrate the powerful data tracking software into the web hosting platform of your choice.