We read Google’s own guide to AI search. The revolution isn’t what you’ve been sold
If you’ve spent any time on LinkedIn this year, you’ll have seen the funeral notices. SEO is dead. GEO is…
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We’re an inquisitive bunch. This keeps us at the forefront of the industry. Discover our take on the latest digital marketing trends along with our original insights and events.
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What Does Ethical Digital Marketing Actually Mean in Practice?
Ethical Digital Marketing is one of those phrases that can make you feel like you need a sustainability consultant, a…
Why We Showed Up for BIMA Digital Day 2025. And Why We’ll Be Back.
Last Wednesday, our team spent the day at Manningtree High School and FitzWimarc School for BIMA’s Digital Day 2025. We…
A Journey Through Digital Marketing and Responsible Business
Managing Director and Founder, Alex Holliman As Founder and Managing Director of Climbing Trees, my digital marketing journey began in…
Google’s AI Mode: What It Means for SEO and Paid and How Brands Can Adapt
Google rolled out its AI Mode across the UK last month, a search feature that promises to reshape how search…
Is AI the New Travel Concierge? What it Means for the Luxury Hotel Market
Luxury hotels always centered on exceptional service—but today, those expectations begin long before a guest checks in. High-value travellers are…
Why Top Of Funnel Content Matters For Brand Growth and Visibility
Have you ever wondered why some brands seem to naturally capture attention and build lasting connections? It often lies in…
Essex VVU multiple awards winners
We’re excited to share that Climbing Trees has been recognised for not one, but six prestigious awards this season! Our…
The future of search. The latest insights from our SearchGPT research.
Just last week, OpenAI widely released its first search engine, SearchGPT, shaking up the AI search landscape with an emerging…
Driving eCommerce Growth with Long-Tail Keywords
eCommerce marketers face pressure to achieve top search rankings, often focussing on broad, high-volume keywords. This approach, while tempting, can…
Unlocking eCommerce Success Through Competitor Analysis Tools
eCommerce success hinges on competitive insights. While numerous tools offer data gathering and analysis capabilities, selecting suitable options can be…
Maximising ROI in eCommerce Marketing: Overcoming Data Challenges
Accurately measuring ROI in eCommerce marketing is a formidable challenge. The evolving landscape of data privacy regulations, such as GDPR…
