Notes from the trees.

What we are seeing in search, paid and AI. Written by the people doing the work.

Notes from the trees.

What we are seeing in search, paid and AI. Written by the people doing the work.

Notes from the trees.

What we are seeing in search, paid and AI. Written by the people doing the work.

Notes from the trees.

What we are seeing in search, paid and AI. Written by the people doing the work.

Notes from the trees.

What we are seeing in search, paid and AI. Written by the people doing the work.

Filter blogs

Filter blogs

Filter blogs

Filter blogs

Filter blogs

We read Google's own guide to AI search. The revolution isn't what you've been sold

AI and search

AI and search

Climbing Trees

What Does Ethical Digital Marketing Actually Mean in Practice?

News

News

Climbing Trees

Why We Showed Up for BIMA Digital Day 2025. And Why We'll Be Back.

News

News

Climbing Trees

A Journey Through Digital Marketing and Responsible Business

News

News

Alex Holliman

Google's AI Mode: What It Means for SEO and Paid and How Brands Can Adapt

AI and search

AI and search

Charlie Udall

Is AI the New Travel Concierge? What it Means for the Luxury Hotel Market

AI and search

AI and search

Climbing Trees

A young fir sapling growing on a mossy forest floor

Why Top Of Funnel Content Matters For Brand Growth and Visibility

AI and search

AI and search

Climbing Trees

Award trophies and framed certificates on a wooden shelf

Essex VVU multiple awards winners

News

News

Climbing Trees

The future of search. The latest insights from our SearchGPT research.

AI and search

AI and search

Climbing Trees

A small green seedling growing between the keys of a white keyboard

Maximising ROI in eCommerce Marketing: Overcoming Data Challenges

Paid and strategy

Paid and strategy

Charlie Udall

Climbing Trees Celebrates the King’s Award for Enterprise in Sustainable Development

News

News

Climbing Trees

We're sponsoring Louder Than Words, The B Corp Festival, Sep 10 - 11, Oxford, UK. Join us

Climbing Trees: Proud Sponsor of Louder Than Words Festival

Ethical marketing

News

Ethical marketing

Climbing Trees

Making waves at the second beach clean

News

News

Climbing Trees

Climbing Trees wins King’s Award for Enterprise in Sustainable Development

Ethical marketing

News

Ethical marketing

Climbing Trees

Climbing Trees Receives EcoVadis Platinum Sustainability Rating

Ethical marketing

News

Ethical marketing

Climbing Trees

Climbing Trees joins Business Declares: A pledge to climate and ecological responsibility

Ethical marketing

News

Ethical marketing

Climbing Trees

B Corp Month graphic: B Corp isn't a destination. It's a journey

Walking the Talk: The B Corp Journey for Climbing Trees

Ethical marketing

News

Ethical marketing

Alex Holliman

A magnifying glass over a glowing network shaped like a brain, on a pink background

Search & AI Trends for the Future of Advertising

AI and search

AI and search

Paid and strategy

Climbing Trees

Footprints in fresh snow

The Carbon Footprint of Search Ads

Ethical marketing

Ethical marketing

Paid and strategy

Alex Holliman

Brands with Purpose Research: Sustainability and Ethics in Marketing

Ethical marketing

Ethical marketing

Alex Holliman

Gold at the Global Search Awards!

News

News

Climbing Trees

Client Survey 2023: Embracing Growth and Positive Feedback

News

News

Climbing Trees

Climbing Trees Partners with London Camera Exchange to Strengthen Their Online Presence

News

News

Climbing Trees

The Quora logo, a white Q on a red square

Climbing Trees becomes a Quora Ads Partner

Paid and strategy

News

Paid and strategy

Will Bravin

Launching the second of our Brands with Purpose research

News

News

Alex Holliman

Empowering Women in Digital Marketing: Our Journey to Gender Equality

News

News

Climbing Trees

BIMA Digital Day

News

News

Climbing Trees

2022 Search Awards winners

News

News

Climbing Trees

The Natural History Museum in London lit up in red at night

1000x Better event

Ethical marketing

News

Ethical marketing

Climbing Trees

The road to B Corp: challenges and opportunities

Ethical marketing

News

Ethical marketing

Alex Holliman

Climbing Trees wins Silver at the UK Agency Awards 2022

News

News

Climbing Trees

A white arrow painted on a blue brick wall

What is GA4? (Google Analytics 4)

Paid and strategy

Paid and strategy

Climbing Trees

Lunch & Learn: Google Ad Grants (for registered charities)

Paid and strategy

News

Paid and strategy

Will Bravin

Climbing Trees & Greenpeace UK shortlisted for two more prominent industry awards

News

News

Climbing Trees

Climbing Trees Lunch & Learn webinar series: SEO Fundamentals with Josh Hearn, Wednesday 29th June 2022, 1pm - 2pm

Lunch & Learn: SEO Fundamentals

AI and search

News

AI and search

Climbing Trees

Climbing Trees is officially a B Corp

Ethical marketing

News

Ethical marketing

Climbing Trees

Climbing Trees & Greenpeace UK make the final at the UK Digital Growth Awards

News

News

Climbing Trees

Steps To Building A Successful Sustainable Strategy

Ethical marketing

Ethical marketing

Alex Holliman

Alex Holliman guest spot on leading industry podcast

News

News

Climbing Trees

Building Brands with Purpose

Ethical marketing

News

Ethical marketing

Climbing Trees

Close-up of a red and yellow perforated surface

YouTube Ads - A Guide to Targeting

Paid and strategy

Paid and strategy

Will Bravin

A small Rubik's cube sitting on top of a larger one

Will Changes to Smart Bidding Affect Your PPC Campaign?

Paid and strategy

Paid and strategy

Will Bravin

Aerial view of waves breaking on a sandy beach

Google Now Has a Dedicated Climate Change Search Function

Ethical marketing

Ethical marketing

AI and search

Climbing Trees

Close-up of a green leaf with water droplets

Ecosia

Ethical marketing

Ethical marketing

AI and search

Climbing Trees

Two people walking through a curved, purple-lit tunnel

Future-Proofing Your SEO Strategy

AI and search

AI and search

Climbing Trees

Our Journey to a Sustainable Future

Ethical marketing

News

Ethical marketing

Alex Holliman

Climbing Trees appointed to manage Greenpeace Google Ads Grant account

News

News

Climbing Trees

Optimising Your Digital Strategy for the Ethical Consumer

Ethical marketing

Ethical marketing

Charlie Udall

How to Build an Ethical Ad Strategy for a Value-Driven Business

Paid and strategy

Ethical marketing

Paid and strategy

Will Bravin

A pile of small white puzzle-like blocks on a lilac background

A Step-By-Step To Ranking For The Answer Box

AI and search

AI and search

Alex Holliman

How We Can Help Nonprofits

Paid and strategy

Paid and strategy

Charlie Udall

An old white pickup truck in a field with a hand-painted Alternative Thrift Shop sale sign

3 Google Product Feed Optimisation Tactics

Paid and strategy

Paid and strategy

Will Bravin

Red light trails from fast-moving traffic on a city road at night

5 Reasons Why Page Speed Is Super Important

AI and search

AI and search

Climbing Trees

A tape measure and two metal rulers side by side

5 Most Important PPC Metrics

Paid and strategy

Paid and strategy

Alex Holliman

Our deeply rooted thinking

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What you’ll get:

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Our deeply rooted thinking

Grow your digital marketing knowledge and keep up with Team Trees in our monthly newsletter.

What you’ll get:

•

What moved in the platforms, and what it means

•

What we tested, including what failed

•

One email a month, never more

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By subscribing you agree to receive our monthly newsletter. You can unsubscribe at any time. Read our Privacy Policy.

Thanks, you’re on the list. Look out for Tree Signals in your inbox.

Our deeply rooted thinking

Grow your digital marketing knowledge and keep up with Team Trees in our monthly newsletter.

What you’ll get:

•

What moved in the platforms, and what it means

•

What we tested, including what failed

•

One email a month, never more

Your email

By subscribing you agree to receive our monthly newsletter. You can unsubscribe at any time. Read our Privacy Policy.

Thanks, you’re on the list. Look out for Tree Signals in your inbox.

Our deeply rooted thinking

Grow your digital marketing knowledge and keep up with Team Trees in our monthly newsletter.

What you’ll get:

•

What moved in the platforms, and what it means

•

What we tested, including what failed

•

One email a month, never more

Your email

By subscribing you agree to receive our monthly newsletter. You can unsubscribe at any time. Read our Privacy Policy.

Thanks, you’re on the list. Look out for Tree Signals in your inbox.

Our deeply rooted thinking

Grow your digital marketing knowledge and keep up with Team Trees in our monthly newsletter.

What you’ll get:

•

What moved in the platforms, and what it means

•

What we tested, including what failed

•

One email a month, never more

Your email

By subscribing you agree to receive our monthly newsletter. You can unsubscribe at any time. Read our Privacy Policy.

Thanks, you’re on the list. Look out for Tree Signals in your inbox.

Climbing Trees

A digital performance and growth agency that tells you what you need to hear and builds the strategy to act on it.

Subscribe to Tree Signals

Grow your digital marketing knowledge and keep up with Team Trees in our monthly newsletter.

By subscribing you agree to receive our monthly newsletter. You can unsubscribe at any time. Read our Privacy Policy.

Thanks, you’re on the list. Look out for Tree Signals in your inbox.

Recognised for:

B Corp
Google Premier Partner
Meta Business Partner
King’s Award for Enterprise in Sustainable Development
Cyber Essentials

Climbing Trees Online Marketing Ltd. Registered in England and Wales, company number 07358072. Registered office: 16 Blackfriars Street, Salford, Manchester, M3 5BQ.

Climbing Trees

A digital performance and growth agency that tells you what you need to hear and builds the strategy to act on it.

Subscribe to Tree Signals

Grow your digital marketing knowledge and keep up with Team Trees in our monthly newsletter.

By subscribing you agree to receive our monthly newsletter. You can unsubscribe at any time. Read our Privacy Policy.

Thanks, you’re on the list. Look out for Tree Signals in your inbox.

Recognised for:

B Corp
Google Premier Partner
Meta Business Partner
King’s Award for Enterprise in Sustainable Development
Cyber Essentials

Climbing Trees Online Marketing Ltd. Registered in England and Wales, company number 07358072. Registered office: 16 Blackfriars Street, Salford, Manchester, M3 5BQ.

Climbing Trees

A digital performance and growth agency that tells you what you need to hear and builds the strategy to act on it.

Subscribe to Tree Signals

Grow your digital marketing knowledge and keep up with Team Trees in our monthly newsletter.

By subscribing you agree to receive our monthly newsletter. You can unsubscribe at any time. Read our Privacy Policy.

Thanks, you’re on the list. Look out for Tree Signals in your inbox.

Recognised for:

B Corp
Google Premier Partner
Meta Business Partner
King’s Award for Enterprise in Sustainable Development
Cyber Essentials

© 2026 Copyright Climbing Trees

Climbing Trees Online Marketing Ltd. Registered in England and Wales, company number 07358072. Registered office: 16 Blackfriars Street, Salford, Manchester, M3 5BQ.

Website design by Made By Wag

Climbing Trees

A digital performance and growth agency that tells you what you need to hear and builds the strategy to act on it.

Subscribe to Tree Signals

Grow your digital marketing knowledge and keep up with Team Trees in our monthly newsletter.

By subscribing you agree to receive our monthly newsletter. You can unsubscribe at any time. Read our Privacy Policy.

Thanks, you’re on the list. Look out for Tree Signals in your inbox.

Recognised for:

B Corp
Google Premier Partner
Meta Business Partner
King’s Award for Enterprise in Sustainable Development
Cyber Essentials

Climbing Trees Online Marketing Ltd. Registered in England and Wales, company number 07358072. Registered office: 16 Blackfriars Street, Salford, Manchester, M3 5BQ.

Climbing Trees

A digital performance and growth agency that tells you what you need to hear and builds the strategy to act on it.

Subscribe to Tree Signals

Grow your digital marketing knowledge and keep up with Team Trees in our monthly newsletter.

By subscribing you agree to receive our monthly newsletter. You can unsubscribe at any time. Read our Privacy Policy.

Thanks, you’re on the list. Look out for Tree Signals in your inbox.

Recognised for:

B Corp
Google Premier Partner
Meta Business Partner
King’s Award for Enterprise in Sustainable Development
Cyber Essentials

Climbing Trees Online Marketing Ltd. Registered in England and Wales, company number 07358072. Registered office: 16 Blackfriars Street, Salford, Manchester, M3 5BQ.