25% conversion rate with 600 completed polls for Things Made Public
Sector
Community arts
Services
Paid
Measured over
1 month
25% conversion rate with 600 completed polls for Things Made Public
Sector
Community arts
Services
Paid
Measured over
1 month
25% conversion rate with 600 completed polls for Things Made Public
Sector
Community arts
Services
Paid
Measured over
1 month
25% conversion rate with 600 completed polls for Things Made Public
Sector
Community arts
Services
Paid
Measured over
1 month
25% conversion rate with 600 completed polls for Things Made Public
Sector
Community arts
Services
Paid
Measured over
1 month
The challenge
Things Made Public are a community arts group that reinvigorate disused public spaces through arts and culture.
It was important for this vibrant community interest company to continue their important work breaking down barriers to culture and providing art for everyone throughout the Covid-19 pandemic. Although they have a solid social following, engagement declined rapidly in lockdown and it became almost impossible for them to reach new local community members.
Having secured funding to create a public mural celebrating the stories of local people they needed to engage the community to canvas opinion on which audience should be the beneficiaries of the project; dis-engaged young people or an isolated older generation.
The challenge
Things Made Public are a community arts group that reinvigorate disused public spaces through arts and culture.
It was important for this vibrant community interest company to continue their important work breaking down barriers to culture and providing art for everyone throughout the Covid-19 pandemic. Although they have a solid social following, engagement declined rapidly in lockdown and it became almost impossible for them to reach new local community members.
Having secured funding to create a public mural celebrating the stories of local people they needed to engage the community to canvas opinion on which audience should be the beneficiaries of the project; dis-engaged young people or an isolated older generation.
The challenge
Things Made Public are a community arts group that reinvigorate disused public spaces through arts and culture.
It was important for this vibrant community interest company to continue their important work breaking down barriers to culture and providing art for everyone throughout the Covid-19 pandemic. Although they have a solid social following, engagement declined rapidly in lockdown and it became almost impossible for them to reach new local community members.
Having secured funding to create a public mural celebrating the stories of local people they needed to engage the community to canvas opinion on which audience should be the beneficiaries of the project; dis-engaged young people or an isolated older generation.
The challenge
Things Made Public are a community arts group that reinvigorate disused public spaces through arts and culture.
It was important for this vibrant community interest company to continue their important work breaking down barriers to culture and providing art for everyone throughout the Covid-19 pandemic. Although they have a solid social following, engagement declined rapidly in lockdown and it became almost impossible for them to reach new local community members.
Having secured funding to create a public mural celebrating the stories of local people they needed to engage the community to canvas opinion on which audience should be the beneficiaries of the project; dis-engaged young people or an isolated older generation.
The challenge
Things Made Public are a community arts group that reinvigorate disused public spaces through arts and culture.
It was important for this vibrant community interest company to continue their important work breaking down barriers to culture and providing art for everyone throughout the Covid-19 pandemic. Although they have a solid social following, engagement declined rapidly in lockdown and it became almost impossible for them to reach new local community members.
Having secured funding to create a public mural celebrating the stories of local people they needed to engage the community to canvas opinion on which audience should be the beneficiaries of the project; dis-engaged young people or an isolated older generation.
What we did
This small organisation didn’t have the necessary digital skills in-house to activate a social engagement campaign. Therefore, Climbing Trees worked with Things Made Public to build a ‘digital town square’ via a geo-targeted Facebook carousel advert campaign and interactive poll.
We were able to make their budget work hard and reach a wide audience in a tight geographic location. The beautifully designed, eye-catching carousel adverts led users to a poll where they could interact with the ‘Memoirs Through Murals’ project and have their say on who should be depicted in their streets.
As a result of the campaign Things Made Public not only had a clear remit on how to progress the Memoirs Through Murals project, but they also increased awareness, engagement and had a new channel to interact with their communities in the future.
What we did
This small organisation didn’t have the necessary digital skills in-house to activate a social engagement campaign. Therefore, Climbing Trees worked with Things Made Public to build a ‘digital town square’ via a geo-targeted Facebook carousel advert campaign and interactive poll.
We were able to make their budget work hard and reach a wide audience in a tight geographic location. The beautifully designed, eye-catching carousel adverts led users to a poll where they could interact with the ‘Memoirs Through Murals’ project and have their say on who should be depicted in their streets.
As a result of the campaign Things Made Public not only had a clear remit on how to progress the Memoirs Through Murals project, but they also increased awareness, engagement and had a new channel to interact with their communities in the future.
What we did
This small organisation didn’t have the necessary digital skills in-house to activate a social engagement campaign. Therefore, Climbing Trees worked with Things Made Public to build a ‘digital town square’ via a geo-targeted Facebook carousel advert campaign and interactive poll.
We were able to make their budget work hard and reach a wide audience in a tight geographic location. The beautifully designed, eye-catching carousel adverts led users to a poll where they could interact with the ‘Memoirs Through Murals’ project and have their say on who should be depicted in their streets.
As a result of the campaign Things Made Public not only had a clear remit on how to progress the Memoirs Through Murals project, but they also increased awareness, engagement and had a new channel to interact with their communities in the future.
What we did
This small organisation didn’t have the necessary digital skills in-house to activate a social engagement campaign. Therefore, Climbing Trees worked with Things Made Public to build a ‘digital town square’ via a geo-targeted Facebook carousel advert campaign and interactive poll.
We were able to make their budget work hard and reach a wide audience in a tight geographic location. The beautifully designed, eye-catching carousel adverts led users to a poll where they could interact with the ‘Memoirs Through Murals’ project and have their say on who should be depicted in their streets.
As a result of the campaign Things Made Public not only had a clear remit on how to progress the Memoirs Through Murals project, but they also increased awareness, engagement and had a new channel to interact with their communities in the future.
What we did
This small organisation didn’t have the necessary digital skills in-house to activate a social engagement campaign. Therefore, Climbing Trees worked with Things Made Public to build a ‘digital town square’ via a geo-targeted Facebook carousel advert campaign and interactive poll.
We were able to make their budget work hard and reach a wide audience in a tight geographic location. The beautifully designed, eye-catching carousel adverts led users to a poll where they could interact with the ‘Memoirs Through Murals’ project and have their say on who should be depicted in their streets.
As a result of the campaign Things Made Public not only had a clear remit on how to progress the Memoirs Through Murals project, but they also increased awareness, engagement and had a new channel to interact with their communities in the future.
Results
46k
Facebook reach
2.4k
web visits from Facebook
2.3k
Facebook advert clicks
Results
46k
Facebook reach
2.4k
web visits from Facebook
2.3k
Facebook advert clicks
Results
46k
Facebook reach
2.4k
web visits from Facebook
2.3k
Facebook advert clicks
Results
46k
Facebook reach
2.4k
web visits from Facebook
2.3k
Facebook advert clicks
Results
46k
Facebook reach
2.4k
web visits from Facebook
2.3k
Facebook advert clicks
Testimonials
What our clients say
The team are personable, experienced and incredibly knowledgeable which really put us at ease when taking our first steps into social media ad campaigns.
Lauren Martin
Things Made Public
Testimonials
What our clients say
The team are personable, experienced and incredibly knowledgeable which really put us at ease when taking our first steps into social media ad campaigns.
Lauren Martin
Things Made Public
Testimonials
What our clients say
The team are personable, experienced and incredibly knowledgeable which really put us at ease when taking our first steps into social media ad campaigns.
Lauren Martin
Things Made Public
Testimonials
What our clients say
The team are personable, experienced and incredibly knowledgeable which really put us at ease when taking our first steps into social media ad campaigns.
Lauren Martin
Things Made Public
Testimonials
What our clients say
The team are personable, experienced and incredibly knowledgeable which really put us at ease when taking our first steps into social media ad campaigns.
Lauren Martin
Things Made Public
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