Welcome, Blue Earth Summit Attendees!

An in-depth analysis of your Google Analytics 4 (GA4) setup, ensuring it accurately tracks all key events and conversions. This audit helps uncover insights about customer behaviour and highlights opportunities to optimise your digital strategy based on data-driven findings.

A comprehensive review of your website’s technical health, ensuring it’s optimised for search engine visibility. This audit covers elements like site speed, mobile-friendliness, indexing, crawlability, and structured data, making sure that search engines can effectively access and rank your content.

A full evaluation of your Google Ads campaigns to identify areas for improvement. This includes a review of keyword targeting, ad copy, bidding strategies, and conversion tracking to optimise ROI and lower cost-per-click (CPC), while boosting campaign performance.

A broad analysis of all your digital channels, including paid search, organic search, social media, email marketing, and display advertising. This review identifies how well your channels work together, highlighting opportunities to create a more cohesive, high-performing strategy.

A detailed comparison of your website traffic against competitors. We provide insights into how competitors are driving traffic, their top traffic sources, and any gaps in your current strategy, allowing you to seize new growth opportunities.

A thorough assessment of your competitors’ keyword strategies. We’ll analyse the keywords driving traffic to their sites and identify high-value opportunities where you can rank higher or capture untapped search demand.

This analysis provides a detailed look at your competitors’ domains, including their backlink profiles, domain authority, and top-performing content. It highlights areas where your domain can improve its visibility and authority in comparison.

A deep dive into finding the most relevant and high-potential keywords for your business. This research identifies keywords that can drive quality traffic, improve search rankings, and align with user intent, forming the foundation of your SEO strategy

A review of your existing content versus competitors to identify gaps in your current offerings. We’ll uncover opportunities to create new content that addresses unmet needs or outranks competitors, ensuring your content strategy is competitive and comprehensive.

Creative brainstorming and strategy development for new content pieces that align with your brand and resonate with your audience. This service ensures that your content is fresh, engaging, and designed to drive conversions.

An integrated strategy that aligns all your digital marketing channels—search, social, email, and paid media—for maximum impact. We create a roadmap that ensures consistency and cohesion across channels, improving overall performance and brand messaging.

A deep understanding of your current and potential customers, using data and behavioural insights. This analysis helps refine your marketing messages, identify new segments, and ensure that your campaigns reach the right audience at the right time.

We create detailed personas of your ideal customers based on demographic, psychographic, and behavioural data. This helps personalise your marketing efforts, ensuring your messages resonate with the specific needs and preferences of your target audience.

A comprehensive analysis of your market landscape, including trends, opportunities, threats, and competitor activities. This analysis identifies the areas of potential growth, the market gaps you can exploit, and how to position your brand effectively.

An in-depth review of your current paid advertising campaigns across platforms like Google, Meta, and TikTok. This analysis looks at budget allocation, audience targeting, and creative performance to maximise ROI and identify underperforming areas.

Based on our review, we’ll recommend specific channels and tactics to optimise performance. This may include new strategies for SEO, paid search, social media, or content marketing, ensuring a balanced and effective digital marketing approach.

Customised reporting that tracks the KPIs most important to your business, providing insights into performance across all digital channels. We also offer recommendations for adjusting strategies based on these insights, ensuring continuous improvement and growth.

We’ll create a detailed budget and timeline for implementing your digital strategy, ensuring that resources are allocated efficiently to maximise return. This roadmap provides a clear path to success, with specific actions and milestones over time.