Take a look at our Climbing Trees online marketing blog right here. A place for us to discuss what we love and hate, tips and guides on the world of online marketing. Discover our views on the latest online marketing trends, news, and discussion points.
If you’re new to the SEO game, you may be wondering what link building is and, most importantly, why we have to do it. Link building is the practice of adding links to external sites into the content of your own website and, in the opposite direction, securing links back to your site in other locations on the web.
Launching a new site is always a tense time, wrought with anxiety and self-doubt. “Are all my images going to load properly?”, “What if the hosting goes down?” and other questions are likely to be flying around in your head. However, fear not! If you follow this checklist, at the very least you’ll have covered most of the important things before you go live.
Search Engine Optimisation, (also known as SEO) is one of many ways to market a web page organically through the likes of Google, Bing and Yahoo. ‘Organic’ means making use of ordinary, non-paid-for search engine results, and applying a range of techniques to get your page as high up the rankings as possible. You will have to, of course, compete with paid text adverts at the top and the bottom of each page. But organic search offers benefits in terms of increased click-through rates and higher levels of trust compared to paid adverts.