A Deeper Look at Optimising Your Product Feed for Google Shopping
When it comes to shopping feed optimization there are three front end factors that are essential to focus on in order to maintain a well optimized feed.
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3 Google Product Feed Optimisation Tactics
A study released by the content management firm Salsify found that up to 88% of shoppers considered the quality of product content to factor heavily in their choice whether or not to buy. That’s a big percentage, and it translates to a huge amount of conversions that you could be missing out on if your Google product feed is not up to snuff. Read on to find out three product feed optimization essentials that will help you stand out from the pack.
Tips for Optimizing Keywords in the Post-Hummingbird Era
Some of us might remember the days when a keyword itself actually dictated search rankings. Early SEO crawlers were not sophisticated enough to take context into account, and thus, the infamous “content farm” style of writing was born. Then in 2013, Google launched Hummingbird, and things changed forever.
The Changing Face Of The SERP
Not long ago, users who entered a query into a search engine were rewarded with a simple list of ten blue links in the search engine results page (SERP)….those days are gone.
The Rise in Importance of Voice Search
The key to developing stand-out SEO strategy is being able to account for future developments and trends. And one of the most game-changing developments in SEO so far is voice search…
A Simple Guide To Event Tracking For WordPress (Without Using Tag Manager!)
Does the thought of adding Google Tracking code boggle your mind? Never fear, we are here to help!
Essential WordPress Plugins
When it comes to quality, not all plugins are the same – and when it comes to WordPress, there are literally tens of thousands to choose from.
WordPress offers a great foundation, but in order to stay competitive, there are a least a few bases that you need to cover with the help of plugins.
So let’s get down to the bare bones. These are three main points that every new site should be running a plugin for.
Climbing Trees’ survey reveals Essex’s most savvy MPs on social media
Today we launched a new report, which reveals the most-savvy MPs on social media in Essex and the results are fascinating…
Why and how to optimize your content for YouTube, LinkedIn, and Twitter
As much as important content creation is, it will always be just a part of your successful marketing campaign. Because even if your piece of content is absolutely unique and holistic, it won’t bring you much unless you promote the heck out of it.
The Key Components To A Successful Google Ads Shopping Campaign
Want to know which key components you need to run successful Google Ads Shopping Campaigns? Look no further!
How to Increase the Lifetime Value of Content
Increasing the lifetime value of your content is a tried and true online marketing technique. But it is a little counterintuitive at first…
3 Pillars Of An Optimised Google Shopping Campaign
If you don’t have much time to monitor your Google Shopping Campaigns, at least be sure to optimise these three areas.
Google Ads Shopping Campaigns: Do’s and Dont’s
Google recently launched a re-branding of their advertisement platform, and it came with some exciting new features for shopping campaigns. Read more about the Do’s and Don’ts you should be aware of when moving to Google Ads
Google Will Now Show Your Comments On Sports Games
We know that Google is always experimenting and testing new features in search results. Read about Google’s latest idea – sports games comments in SERPS.
Google Shopping Campaigns: How They Can Benefit You As An E-Commerce Company?
Three examples of how Google Shopping Campaigns can do wonders for your business.
5 Reasons Why Page Speed Is Super Important
If your page speed is too slow, you’ll be marked down by most search enginges. Read our top 5 tips on why your page speed is so important!
How to Avoid Publishing Content in a Vacuum
Content marketing can sometimes seem like a whole bunch of people describing how awesome their business is, without any care in the world for who is listening or who the intended audience is.
10 Simple Website Design Tricks
Web design is an important part of user experience that, if done correctly, will improve conversion rates and drive SEO. Here are 10 tips to get you on the right track!
Make Good Stuff
Watch our awesome video all about the world of SEO!
Landing Pages: Why You Should Relate Them To Your Customer Journey
Landing pages are a crucial part of an effective sales funnel on your site. In order to make the most of them, you need to know how to relate to your buyers’ journey.