t is not uncommon to see digital marketing agencies offer PPC services for Google Ads – and Google Ads alone. The striking thing about this is that it ignores Bing Ads, a paid search platform that can rival Google for ROI despite reaching a decidedly smaller market. Before you write it off because of it’s small reach, remember that these are users who you cannot reach on Google!
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Very recently, Google announced changes to it’s landmark advertising platform, Google Adwords. For those of us in the digital marketing space, you have probably noticed incremental modifications over the years as the search giant has been optimising their platform for mobile. It is all in preparation for the mobile-first index, which has been rolling out slowly over the past year.
First impressions mean everything in business, and digital marketing is all about curating impressions between a company and its target audience.
Marketers use a range of techniques to reach new audiences, striving to cultivate positive brand associations on early and late stage buyers alike.
One popular technique is guest posting. If properly executed, guest posting can increase brand recognition and drive huge traffic to a site, ultimately generating more leads and sales.
In this post, I want to share with you three strategies for doing guest blog outreach the right way so that you can begin building your brand and site authority without blowing your budget.
If you’re new to the SEO game, you may be wondering what link building is and, most importantly, why we have to do it. Link building is the practice of adding links to external sites into the content of your own website and, in the opposite direction, securing links back to your site in other locations on the web.
Launching a new site is always a tense time, wrought with anxiety and self-doubt. “Are all my images going to load properly?”, “What if the hosting goes down?” and other questions are likely to be flying around in your head. However, fear not! If you follow this checklist, at the very least you’ll have covered most of the important things before you go live.
Search Engine Optimisation, (also known as SEO) is one of many ways to market a web page organically through the likes of Google, Bing and Yahoo. ‘Organic’ means making use of ordinary, non-paid-for search engine results, and applying a range of techniques to get your page as high up the rankings as possible. You will have to, of course, compete with paid text adverts at the top and the bottom of each page. But organic search offers benefits in terms of increased click-through rates and higher levels of trust compared to paid adverts.