Take a look at our Climbing Trees online marketing blog right here. A place for us to discuss what we love and hate, tips and guides on the world of online marketing. Discover our views on the latest online marketing trends, news, and discussion points.
Tracking codes like Google Analytics help you know how visitors navigate through your site. Here is a rundown of what Google Analytics code is and how to install it into Wordpress, Wix, Magento, and Shopify.
With all the recent talk of the Google Comparison Shopping Partner Programme, which has now allowed other CSSs to join the Google Shopping Ads auction, we felt it necessary to highlight what makes comparison shopping sites so valuable to e-commerce retailers.
Setting up and running an e-commerce site can be quite a lucrative endeavour. Whether you sell a specific set of services to businesses (B2B) or you are an e-retailer with thousands of product pages, your site can be a super efficient sales machine – if it is designed properly.
Advertising in Essex just got a whole lot easier. With Google Ads Smart Campaigns, business owners in Essex should feel confident and excited about this simple and intelligent tool designed with local search in mind. Why? For two main reasons…
Consumers today have high expectations. They expect to see ads that are relevant to their needs and help them shop faster. According to research from Google, a whopping 91% of mobile users will purchase from an ad that they deem relevant to their needs.
Pay per click advertising is a great way to increase brand recognition and bring new customers into your sales funnel. But anyone with experience in PPC knows that, even though the outcomes are relatively clear, the sheer number of tracking metrics available to you can mire a campaign in obscurity.
t is not uncommon to see digital marketing agencies offer PPC services for Google Ads – and Google Ads alone. The striking thing about this is that it ignores Bing Ads, a paid search platform that can rival Google for ROI despite reaching a decidedly smaller market. Before you write it off because of it’s small reach, remember that these are users who you cannot reach on Google!
Very recently, Google announced changes to it’s landmark advertising platform, Google Adwords. For those of us in the digital marketing space, you have probably noticed incremental modifications over the years as the search giant has been optimising their platform for mobile. It is all in preparation for the mobile-first index, which has been rolling out slowly over the past year.