Project Summary

Our partner Greenline Environmental is a leading commercial waste management company, who are committed to helping the planet by diverting waste from landfill to be reused, recycled and repurposed.

Greenline encountered a significant roadblock – the overwhelming lack of organic visibility in the competitive London landscape, specifically across rubbish and junk removal search queries.

Solution

Our solution was multi-faceted and aimed at augmenting Greenline’s presence on search engine results pages (SERPs) through actioning a 3 pronged approach:

  1. Technical audit of Google analytics and reporting – this flagged an error in recorded goal completions which was fixed by the team.
  2. We refined Greenline’s local search rankings. Understanding the importance of a well-optimised, active Google Maps listing for a London-based service, we dedicated our initial efforts here.
  3. We ran a content audit around relevant keywords and identified that the site needed new content written
    • To ensure maximum impact for our content we created a content hub for rubbish & junk removal
  4. To further boost our domain authority and climb the search engine ranking ladder, we outreached to relevant, high-quality websites such as environmentgo.com & greenjournal.co.uk. By presenting our robust, useful content, we secured more relevant platforms eager to collaborate with our client and share our information.

Results

Greenline’s journey to heightened visibility exemplifies the power of strategic SEO optimisation, comprehensive content creation, and effective online outreach.

48% increase in keywords

Our multi-pronged approach paid dividends. The number of keywords ranking on the SERP surged by a remarkable 48%

450% increase in goal completions

The improved tracking meant that Greenline Environmental had more visibility across their activity and this resulted in a 450% increase in goal completions.

24,000 additional impressions

Daily SERP impressions more than doubled from 500 to 1.3k, resulting in an additional 24,000 impressions per month.

Since our onboarding, we have been really impressed with Climbing Trees. The level of account management and attention to detail they provide truly sets them apart.

Darryn Hodges, Director – Greenline Environmental

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