Unique Homestays

The Challenge

Unique Homestays curates some of the UK’s most extraordinary private homes for luxury self-catering escapes. With a portfolio defined by bold architecture, breathtaking settings, and a dedication to high-end service, their offering stood out. They needed their digital performance to reflect that.

As competition within luxury travel intensified, it became increasingly important for Unique Homestays to strengthen visibility across search and maximise occupancy across their portfolio. Their objective was to elevate performance through a more aligned, data-led search strategy – ensuring they could continue to attract the right audiences, drive more high-value bookings, and create growth opportunities for new and existing properties.

Our Strategy

We began with a unified organic and paid search strategy designed to reclaim and grow their share of voice. Using a blend of technical SEO, content centred on British and Irish destinations, special occasions and the kinds of experiences affluent travellers actively seek, supported by precisely targeted paid media campaigns, we focused on:

• Driving high-intent traffic by targeting commercially valuable keywords across search

• Creating and optimising collections tailored to affluent domestic and international audiences (e.g. “Homes with Saunas”, “Luxury Wedding Venues”, “Last-Minute Escapes”)

• Boosting properties with excessive availability with bespoke PPC support and last-minute booking ads

• Activating international paid search campaigns across Google and Bing, including the US, UAE and Ireland

• Enhancing seasonality and event-led performance through focused campaigns around half-terms, summer holidays, and Christmas stays

Paid and organic efforts were closely aligned, ensuring consistent messaging, improved user experience, and maximised visibility across the funnel.