Google Ads

Ads Logo copy - Google Ads
We offer a results-driven approach to paid search that combines the analytical with the personal. Our clients benefit from a proven methodology that is built upon two pillars:
  • Impactful keyword research. We pride ourselves on offering comprehensive keyword research that matches searcher intent and produces ads that drive high conversions. No matter the budget allocation for a campaign, we have the tools and strategies to ensure your ads get in front of your target customers when they search for the things you offer in Google.
  • Rigorous campaign management. Our measure of success comes in accounting for the finer points of a campaign. We do this by testing and learning every step of the way; meticulously analyze the performance of ad keywords, ad copy, and ad groups, and making adjustments based on our findings. This methodical, data-driven approach guarantees consistent results over time.

We manage Google Ads budgets from £2,500 to £100,000 per month

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Text Ads
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Shopping Ads
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Display Advertising

Google Ads Agency

Every member of our team is certified advertising specialist from Google. As a member of the Google Partner Agency, we get priority notice on the latest innovations and research from Google, helping us remain on the cutting edge of digital marketing best practices. Reach out today for a free, no obligation account review.

Succeeding with Google Ads is not a prescriptive, one-size fits all approach. Nor does capturing high conversion mean putting all your eggs in one basket at the expense of other approaches. Your target customers can be found in a variety of locations, on a variety of platforms, and across all times of day and night. Your advertising approach needs to be as varied as can be too match the reality of search trends!

Creative Excellence - Google Ads
Writing Creative Ads
You are always up against competition in the paid search arena. Our creative team is dedicated to crafting the kind of compelling copy that will not only lift your ads out of the ordinary - they will encourage new customers to click through and see what all the fuss is about.
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Ad Extensions
Ad extensions offer a valuable brand recognition boost to any and all ad campaigns we put together. The more digital real estate we can fill with your advertisements, the better off the world will be!
Reporting - Google Ads
We offer weekly or monthly reporting packages to keep you up to date with our performance. Everything we see, you see.
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Seasonal Shopping Promotions
Promotions in peak season can bring in some astonishing revenue if executed properly. We can assist you with all your Google shopping ads throughout the year, but we excel at getting huge conversions with peak season promotions!
RLSA - Google Ads
Remarketing is one of the most lucrative advertisement strategies around. Every site should be harnessing the opportunity to reconnect with target customers who are already familiar with the brand. We have some unique re-targeting strategies to propel brand recognition and get new customers passing through the sales funnel faster than ever.
Quality Score - Google Ads
Quality Score
Quality Score determines how much you pay for a click in each ranking position. We obsess over all the features that make up your Quality Score, whether it’s ad relevance, landing page experience, or click-through rates.
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Campaign Structure
Our granular approach to structuring a campaign means we start small and build-off what we learn, taking into account even the most minuscule metrics because, in doing so, we are able to craft more targeted ads.
Review Extensions - Google Ads
Review Extensions
A testimonial or review is an invaluable asset because it affirms consumer trust and appreciation in your business. Let us help you make the most of positive customer feedback by attaching reviews to your ads via a review extension app.
Extensive Keyword Research - Google Ads
Keyword Research
As a pillar of all Ads campaigns, we focus on high intent and relevant keywords to ensure each click is as valuable as can be. This includes geo-targeted keyword research to reach searchers in a certain country, region, city, or proximity to your physical location.
Ad Scheduling - Google Ads
Ad Scheduling
We know that our clients want customization in when and where their ads are shown. We can set-up an ad publishing schedule that suits your needs.
As a Google Ads agency we ensure that we follow all practices outlined in Google’s third-party policy. Click here to read more.


Brands we work with
Climbing Trees are quite simply awesome. The team have such a refreshing, proactive attitude towards the work we do together. They are always bursting with great ideas, since working with them they have taken our PPC, Google Shopping & Facebook campaigns to another level.
Lucy Wrangles
Digital Marketing Manager, Slims
The team at Climbing Trees have provided a transparent and hard working service that has helped us move our online sales forward considerably.
Matt Powell-Perry
MD, Anorak
The team at Climbing Trees took the time to understand our business, and have provided can do solutions such as Google Ads services that are helping my business grow online.
Jake Butcher
CEO, Glosrose
Climbing Trees have supported us with Ads Management, SEO and social media services for over 5 years and make a big difference to our business.
Jolyon Alpress
Managing Director, Jo Alexander
Climbing Trees took the time to listen and learn about our business and made good suggestions about our PPC campaigns from the start. They provide pro-active account management to ensure our campaigns are always performing to their best and everyone in the team is friendly and knowledgeable. There is complete transparency at all times which is why I trust them to manage our PPC activity.
Amy Metcalf
Marketing Manager, SMT
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Who have we worked with?

Our clients span a wide range of sectors including retail, financial, insurance, education, construction and charities.
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olympus - Google Ads
glosrose - Google Ads
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amara - Google Ads
anorak - Google Ads
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cyclesuk - Google Ads
finecheeseco - Google Ads
slims - Google Ads
morellis - Google Ads
hertsfullstop - Google Ads
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eureka - Google Ads
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Climbing Trees Case Studies

Find out more about our approach and the results we've got our current clients.

Climbing Trees approach to Google Ads

Balancing Keywords, Cost Per Click, and Quality Score

  • Our approach as a Google Ads Agency is defined by impactful keyword research and analytical scrutiny over time. We begin every campaign by collecting the keywords that both match searcher intent and fall within a reasonable price range based on your budget. The process of landing at the top of an auction requires a finely tuned balance between searcher intent, cost per click and quality score. Navigating these three metrics is crucial to meeting the conversion goals of a campaign, and we strive to combine keywords with strong searcher intent into ad groups that drive maximum conversion for the lowest cost per click.
  • We know that Quality Score is one of the most important factors in the ad auction process. In case you don’t know, Quality Score is an algorithm Google uses to measure the quality of an advertisers bid for an ad. It helps them rank bids in an ad auction, with higher Quality Score usually equating a higher rank in the ad auction.
  • We also know that click-through rate is probably the most influential measure of an advertisers Quality Score. We pay special attention to click-through rate by optimizing the relevancy of keywords in an ad group, testing and improving the effectiveness of ad copy, and building clean and alluring landing pages that convert at above average percentages.
  • This attention to the finer points of CTR has wide ranging benefits. For one thing, it help keep ad bid costs down while simultaneously pushing our bid rank up the auction ladder.  For another thing, improving quality score has a direct correlation to return on investment (ROI), which is the overarching goal of all our paid search campaigns.
  • The  more refined the keyword research is, the higher your Quality Score is bound to be. This is a good example of how interrelated the paid search metrics are in generating positive returns.
  • We know that setting a campaign strategy requires methodical analysis and consistent optimization over time. The real purpose of paid search is to help you monitor your competitors and outperform them over time through testing, analysis, and improvement. The beauty of paid search is that no matter where you are at today, our methodology ensures we can start driving results early and often.

How Can Google Ads Help Your Business?

I want to generate more traffic from search, fast.


There is no better resource for generating a swift bump in search volume than paid search. Paid search ads guarantee you visibility on search engine results pages for your target keywords. They appear at the top of the search results page with a green ‘ad’ icon, directly above the organic search results. This optimal placement is designed to draw the attention of the searcher – and it does just that. While an SEO campaign will take some time to rank for organic results, a paid search campaign will start showing results overnight. With sharp, specific, relevant text ads that highlight your USPs and give a clear call to action, we strive to turn visibility into click-throughs for your site. If you’re looking for a Google Ads Agency in Colchester, Essex, look no further.


I want to advertise products for sale
Google Ads Shopping is an excellent place to promote your products for sale. The Shopping interface acts as a product listings within a campaign, and can appear on search results pages, Google images, Youtube, Google +, and more. Shopping Campaigns allow you to display targeted products to the right audience, presented in a precise and captivating way for desktop and mobile searchers alike.


I want to turn more browsers into buyers
Remarketing campaigns target users who have visited your site but have not yet performed the desired action/conversion, whether it be filling out a sign-up sheet or purchasing a product promoted on a landing page. Remarketing campaigns in Google Ads can be segmented into desktop and mobile versions and are designed to offer a subtle reminder to a user that you have what they are looking for.


keyword target - Google Ads

I want to promote my brand on as many different channels as possible
Google offers far more advertisement channels than just the search engine results page. The Google Display ad network allows you to reach new markets by advertising your business on over 2 million websites worldwide. If approached strategically, display ads can bring in the same rate of high-value customers as paid search – it all depends on which sites you partner with. The parameters of a display network campaign can be set by the user and modified as performance data starts coming in. With text, banner, email, and app formats, display ads give you the option of setting different objectives across different channels.

So if you are searching for “ppc agency Essex" why not give our team a call today.