The number and quality of inbound links to your website will have a direct effect on your search engine rankings. Sites and pages that earn more high-quality links will constantly rank higher, as search engines value that content as a valuable resource. As well as improved rankings, quality inbound links can also improve brand visibility and authority, as well as see a direct increase in referral traffic.
When looking at developing a link building strategy, we consider the following:
- Targeted anchor text – ensuring the clickable words (anchor text) on the linking website align with the keywords you are looking to rank for
- Page quality – higher rankings are awarded to sites and pages with a high volume of links from quality sites
- Link Building keyword research – ensuring your websites ranking keywords are prominent is all inbound links