Need help navigating the digital mix in 2023?
Join our dynamic duo, Frankie (New Business & Culture Lead) and Jodie (Performance Lead), as they delve into the world of digital strategy and its implications for senior marketing managers in 2023. In this insightful fireside chat, our experts discuss emerging trends, predictions, and valuable tips for digital advertising success.
During the conversation, Frankie and Jodie cover the following topics:
- Insights on how to prepare for a cookieless future
- How to navigate the digital advertising landscape in 2023
- How you can benefit from programmatic advertising
- Expectations for search and social ads in 2023
- How to adapt your strategies to stay ahead of the curve
This engaging discussion serves as an essential resource for senior marketers seeking growth in their digital marketing efforts. Equip yourself with the tools and knowledge to stay agile and navigate the road to digital success.
Watch the webinar below or read the summary provided.
Summary:
- Embrace strategic planning in digital advertising
- Integrate programmatic advertising into your marketing mix
- Identify target audiences and establish campaign objectives
- Utilise data-driven insights for informed decision making
- Adapt and optimise campaigns based on real-time performance metrics
- Evaluate campaign outcomes to refine future marketing initiatives
- Learn from the successes of major brands
- Enhance ROI through a combination of strategic planning and programmatic advertising techniques
Please get in touch with Jodie or Frankie if you want to discuss these topics further or would like some advice.
Our Speaker:
Jodie Brookton is making her return to Climbing Trees after 6 years working for top London agencies, such as Publicis Media and The Kite Factory.
Jodie has worked across global accounts like Disney, LVMH, Reckitt Benkiser, and Staples as well as charities like UNICEF, Dementia UK and Blue Cross. She’s written content for e-consultancy & WARC and featured on the Unmuddled podcast hosted by The Kite Factory.
Joining as our Performance Lead, Jodie will be helping to propel forward our digital strategy offering and assisting our organic and paid leads with new business and client growth.