Discover how to transform your digital marketing strategy to reflect your ethical credentials.

Date: Wednesday 3rd  November, 2021
Time: 8:45am – 10:30am

Join this interactive webinar featuring sustainability and digital marketing specialists who will reveal how to implement an ethical strategy across your marketing channels.

Hear from marketing experts at Greenpeace, Studio Republic, Kyan and Climbing Trees who are already making strides to become a force for good – with more speakers to be announced in the next few weeks.

This lively and interactive virtual event will help you understand:

  • Why and how to implement an ethical digital marketing strategy
  • Where your business currently is and how to set up for success
  • How to embed you values into your marketing authentically
  • The tools and technology to help you deliver effectively

8:45am The case for building brand purpose.
Introduction from Alex Holliman, Climbing Trees and an overview of how brands and agencies are currently approaching brand purpose and ethical marketing.

Followed by an interactive session to help you gauge how ethical your current practices are.

 

9:10am Case study: Greenpeace
Hear from Mal Chadwick from Greenpeace on how they built an ethical marketing strategy to reflect their brand purpose and values as an organisation.

 

9:30am Panel discussion.

Hosted by Fleurie Forbes-Martin, Studio Republic.
Learn from digital marketing and sustainability experts:

  • Alex Holliman, Climbing Trees
  • Mal Chadwich, Greenpeace
  • Gavin Shinfield, Kyan
  • Plus more to be confirmed

 

09:50am Q&A.
Your opportunity to grill our experts and discover how to build a marketing strategy with purpose.

 

10:00am Close.