Gold at the Global Search Awards!

Published on July 18, 2023 by Climbing Trees

At Climbing Trees, we are overjoyed to announce that we have been awarded with the ‘Best Use of Search – Finance (SEO)’ award, at the 2023 Global Search Awards.

This incredible accomplishment has filled our team with overwhelming joy and immeasurable pride. The unwavering dedication and brilliant efforts of our team have been instrumental in earning us this recognition.

“This remarkable achievement is a
testament to the unwavering dedication and brilliance of our client and the support of our exceptional team.”

Founder of Climbing Trees, Alex Holliman

Our Award-Winning Campaign: Avanti Travel Insurance 

While the shifting priorities may be understandable given the current economic circumstances, however, it’s crucial to emphasise that sustainability remains relevant and crucial for everyone.

Our research also highlights several points that demonstrate the continued importance of sustainability in the industry.

Our journey to this momentous victory began when we joined forces with Avanti Travel Insurance on an ambitious 18-month SEO campaign. The goal was to secure and maintain page 1 rankings, enhance their organic visibility, and empower them to compete with industry giants while offering comprehensive travel insurance options for all.

Through meticulous research, our team identified areas for improvement in brand trust, authority, backlinks, and keyword rankings. An invaluable insight revealed that individuals seeking a reliable insurance company place immense trust in NHS websites. This discovery provided an excellent starting point to expand Avanti’s reach and cater to a wider audience.

Our dedicated team embarked on an outreach program, targeting every NHS Trust in the UK to secure backlinks from their websites to Avanti’s homepage. Additionally, we focused on acquiring relevant backlinks from travel, finance, and insurance-related blogs, further strengthening Avanti’s digital authority. Our team proactively contacted 600 UK- based blogs aligned with these themes, resulting in 150 acquired links that strengthened Avanti’s position.

The outcome of this ground-breaking campaign was nothing short of extraordinary. Within just 12 weeks, Avanti achieved the remarkable feat of consistently ranking on page 1 for two highly competitive search terms.

The Results

Search term 'Holiday insurance,' Avanti secured a commendable position 6,
solidifying their position in the market.


uplift in 'Travel insurance' search term traffic


boost in overall keyword traffic,


increase in conversions

This resounding success shattered industry norms, demonstrating that page 1 organic
SEO rankings are attainable for smaller brands with the right strategies and unwavering

As we reflect on this achievement, we are motivated to strive for even greater success in
the future. We look forward to continuing our journey of delivering exceptional results
and making a positive impact for our clients and the industry.

Read more about our work

If you’re interested in discovering more about our work with clients, feel free to explore
our case study page.