What to expect

These practical sessions are ideal for junior to mid-level in-house marketing professionals that want a greater understanding of the SEO and PPC industry. Whether you need to better manage your agencies or start implementing some of these skills yourself, the series will cover an introduction to performance marketing. 

As part of our mission to make a positive mark on the world and our industry, we are opening these free sessions up to charities, community groups and local college students who are also interested in a digital marketing career.

As such, the first session Get into Digital Marketing’ will give an overview of the digital landscape before deep diving into organic and paid search careers.

Our workshops will cover:

Wednesday 27th April 2022
1pm – 2pm
  • From social to SEO and PPC to community management – get an overview of the wide range of skillsets a business needs to succeed with digital marketing.
  • Deep dive into SEO and PPC: What are they all about and how do companies use them in their marketing mix?
  • What skills should you look to develop if you want to become more proficient at SEO and PPC?
  • Specialist skills: the differences between using an in-house team or bringing on board external marketing agencies to deliver your digital marketing strategy
Wednesday 25th May 2022
1pm – 2pm
  • What is Pay Per Click advertising?
  • From Shopping Ads to Dynamic Content, get an introduction to some of the key Google Ad formats and how they can be useful for promoting your business
  • Beyond Google, where else is PPC used and how can it add value to the marketing mix
  • What to consider when writing your PPC ads
Wednesday 29th June 2022
1pm – 2pm
  • What is Search Engine Optimisation and why is it important to your business?
  • Top tips for writing a meta description 
  • How to search for commonly used keywords and phrases
  • How can SEO impact the content you produce
Wednesday 27th July 2022
1pm – 2pm
  • What is Google Ads Grants
  • Top tips on how to apply for the grant
  • Strategic goals it can help you achieve
  • How to utilise your monthly budget
  • Best in class case studies from charities big and small.

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